Why you need reliable IT in the creative sector

Working in the creative industry, you rely heavily on your IT infrastructure and technology on a daily basis. You leverage your technology to help you provide a high level of service to your clients. 

Listed below are four main areas of your office technology that organizations in the creative industry often have problems with but they rely heavily on. These are four areas that need to be up to date and dependable in order for you to succeed. 

Your Internet Connection: 

The Internet is a given, every organization needs a strong, reliable Wi-Fi connection. We are starting with the Internet because the elements of IT listed below rely on the Internet to work. 

Firstly, you need Internet for your internal and external communication. The easiest way to connect with your clients is through the Internet, whether it be email or a web call. Meanwhile, you and your organization use the Internet on a daily basis to get your work done and for your remote services. The Internet is used for your marketing, advertising and to gather ongoing information.  

This step may seem simple but Wi-Fi can get complicated. Especially when it is set up but being slow or difficult to connect to. Organizations have different operating systems, types of devices, firewalls and guest networks which all have an impact on your business Wi-Fi. At SupportMyMac, our technicians use the Ekahau Wi-Fi Site Planner to understand your Wi-Fi coverage, your access points and anything that may be interfering with the connection. 

Keep reading to see what else your Wi-Fi connection will be used for. 

The Amount of Storage You Have:  

Creative organizations have a variety of files that they need to keep organized and have access too. This can include things like multiple versions of photos, large vector drawings, audio files and videos. Keeping every version of these files is important to the creative and development process. Therefore, there is a high demand for accessible storage space.  

Traditionally, creative organizations were forced to purchase large, expensive hardware that remained onsite. More recently, organizations are transitioning to the use of cloud technology. Cloud technology has accessible storage that is kept off-site. You are essentially using a remote database that you can connect to through the Internet. This allows you have access to the amount of storage you need, as well as backup and stronger security due to your data also being kept offsite. 

The File Sharing System: 

File sharing is the process of transmitting data and files from one computer to another through the Internet. All types of files can be shared this way, including text documents, graphics, music, videos and images. Often, there is more than one person who has to work on a file. File sharing allows your co-workers to conveniently have the most updated version of your work. The day of having to send multiple email attachments and trying to find the most recent version of the document are over. A file share will save you time and eliminates the manual search through various files. 

Your Backup & Recovery: 

Having a backup solution gives you peace of mind that your work is saved and allows you to stay focused on your creative work. There are different levels of backup solutions available to you. 

As a minimum, you can backup your files on a external piece of hardware. In today’s day and age this may work to backup your family photos but it doesn’t work for your entire organization. As we mentioned before, many organizations that use cloud technology also have cloud backup. A cloud service ensures that there is a copy of your work to turn to if something were to happen to your computer. It also stores that copy elsewhere.

As a best practice, your data should be protected through some kind of cloud storage as well as on an external hard drive. This way if your organization was to fall victim of a disaster, being a natural disaster or just human error your creative files are backed up through the cloud as well as offsite. 

Take the time to ensure these elements of your IT infrastructure are updated properly. This allows you to leverage the technology on a day to day basis to help you be productive and succeed.

To find out how SupportMyMac can help your business with proactive and professional managed services, call us at 613-693-1964


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